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Project

 

Born Ugly Live Brief:

Groove 'n' Cruise Brand

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Year

 

2022

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Description

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Groove 'n' Cruise is a brand outcome of a brief which insisted bringing back something from the past and making it relevant in the present day. My item was rollerskating and my idea was to brand rollerskating site-seeing tours. I created two advertising posters; designed the roller skates; created an app; produced way finding routes and designed the kiosk.

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Cartoon illustration of three friends roller blading
An illustration of three friends on roller skates
A cartoon illustration of two people roller blading whilst site-seeing around Rome
A photograph of a poster on the side of a bus stop with colourful illustrations on it
A digital drawing of a stylised roller skate
A photograph of a poster on the side of a bus stop with colourful illustrations on it
Cartoon illustration of two friends pointing at a roller blading kiosk
A photograph of a statue with way-finding illustrations on the floor
A photograph of someone looking down at their feet whilst looking for colourful lines on the floor
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