essie:

15 Days of Dopamine

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​2025

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essie: 15 Days of Dopamine is a commercial illustration project created in 2025 for essie’s May/June campaign, Dopamine Rush. The project includes 42 unique illustrations developed to build vibrant, individual “dopamine universes” for each of the six featured shades. Each universe reflects emotion, mood, or sensory quality inspired by its colour, using palette, or visual language to enhance the campaign narrative. The illustrations were used across platforms—digital and print to create a cohesive yet playful visual experience.

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