top of page

How to Choose the Right Card Stock for Printing Artwork


Whether you’re printing fine art prints, greeting cards, or promotional materials, the right card stock can make or break the final presentation of your artwork. The texture, weight, and finish all play a part in how your piece is perceived — and how well it holds up over time.

In this guide, I'll walk you through the key considerations for choosing the best card stock for your art prints.


ree

1. Understand what card stock is

Card stock (also called cover stock) is thicker and more durable than standard printer paper but lighter and more flexible than cardboard. It's available in a variety of weights, textures, and finishes to suit different applications.


ree

  1. Consider the weight (thickness)

Card stock weight is usually measured in grams per square meter (gsm). A higher number indicates a thicker and heavier paper.

  • 215–270 gsm: Good for lightweight cards and prints. Flexible but sturdy.

  • 270–350 gsm: Ideal for fine art prints, high-end business cards, or greeting cards. Durable and professional.

  • 350+ gsm: Ultra-thick, premium feel — great for luxe products but may not be compatible with all home printers.

Tip: Check your printer’s max supported weight before ordering card stock!


ree

  1. Choose the right finish

The finish impacts both the appearance and feel of your artwork. Here are the most common types:

  • Matte: Smooth and non-reflective. Perfect for detailed or soft-toned artwork. It gives a classic, elegant look and is easy to write on.

  • Glossy: Shiny and vibrant, ideal for bold, colourful designs or photo-based prints. But be cautious: glare can obscure details, and it's hard to write on.

  • Satin/Silk: A happy medium — subtle sheen without the full gloss. Great for a professional look with less reflection.

  • Textured (e.g., linen, watercolour, felt): Adds tactile interest and mimics traditional art papers. Excellent for fine art reproductions or handmade aesthetics.


ree

  1. Colour matters too

Most card stock is white, but not all whites are the same.

  • Bright White: Makes colours pop. Best for modern or digital-style artwork.

  • Natural or Cream: Warmer tone that suits vintage, sepia, or soft illustrations.

  • Coloured Card Stock: Adds a creative twist — but be sure your artwork complements the base colour, especially if printing lighter ink colours.


ree


5. Match the card stock to your purpose

Purpose

Recommended Weight

Finish

Art Prints for Sale

270–350 gsm

Matte or textured

Greeting Cards

270–350 gsm

Matte or satin

Photography Prints

215–270 gsm

Glossy or satin

Postcards or Invites

270–350 gsm

Glossy front, matte back

Portfolio Samples

215–270 gsm

Matte or silk


ree

  1. Think about longevity

If you're selling or gifting your artwork, archival quality matters.

Look for acid-free and lignin-free card stock — these won’t yellow or degrade over time. Also, consider ink compatibility: some coated stocks resist ink absorption and may need special inks or drying time.


ree

  1. Try before committing

Always order samples before buying in bulk. What looks great on-screen might feel totally different in-hand. Print a few test pieces and evaluate:

  • How do the colours look?

  • Does the texture complement or distract from your artwork?

  • Is the card stock too flimsy or too thick for your printer?


ree

Final Thoughts

Choosing the right card stock is part of the creative process. The right material doesn’t just support your artwork — it enhances it. Whether you're printing at home or working with a professional print shop, taking the time to select the right card stock ensures your art leaves a lasting impression.


Happy printing!


Emily


Find me on social media:

 
 
 

Comments

bottom of page